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Heineken NL Beercamp

1994

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1993

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1992

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1991

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1990

Corporate
Heineken
Conference
Workshops
Party
dummy

Beercamp perfectly translates a theme into an event to introduce and teach the new strategy to employees. It’s a boot camp! Styling, drill instructors, training groups, a quiz; all linked to the theme. The crew dresses in beer camp-outfit, the host is addressed as general, and Heineken employees become drill instructors in training tents.

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