Heineken Global Commerce week is an annual strategic event in which the commerce community is provided with the information and strategies for the annual year plan. This year’s edition was a little different. After a live kick off with CCO Jan Derck van Karnebeek, 15hours of content was available in Netflix-style for every country to watch according to their local program. With all four regional sessions being live, the viewers had the opportunity to interact with the regional presidents on different topics. In the live closing session, CEO, Dolf van den Brink joined Jan Derck van Karnebeek and the management team to reflect and react to the questions, doubts and ideas from the community. The concept was developed together with Heineken and broadcasted from Studio KC.